AMS Limited partners with LifeLink to bring smarter engagement to insurance

19 Oct, 2025

We are pleased to announce that Advanced Management Systems Limited (AMS Ltd) has partnered with LifeLink, a modern, cloud-native CRM platform purpose-built for the insurance industry.

The partnership combines AMS’s long-standing expertise in insurance technology with LifeLink’s fresh approach to digital engagement. Together, we are helping insurers, broker firms, and advisers connect more effectively with their customers, strengthen compliance, and drive sustainable growth.

Why LifeLink

The insurance sector has long faced the challenge of connecting front-office engagement with back-office systems. Advisers and insurers often work across disconnected tools, creating friction, compliance risk, and missed opportunities for retention and referrals.

LifeLink reimagines how advisers and insurers can operate together. It creates a connected environment where insurers have oversight without overreach, and advisers gain the tools to grow with confidence - a genuine balance of accountability and autonomy.

For AMS, partnering with LifeLink represents the next step in supporting innovation within the insurance ecosystem. With over 40 years of experience and trusted relationships across the New Zealand insurance market, AMS brings deep domain knowledge and reliability. LifeLink adds agility, customer experience design, and a modern engagement layer that complements AMS’s insurer platforms - together creating a unified ecosystem from policy to relationship.

Richard Taylor, CEO of AMS (Insurance Management Solutions), says:

“AMS has always been committed to helping the insurance industry evolve with confidence. At our core, we are a people-first organisation, and partnering with LifeLink reflects that - together, we are making every customer’s insurance needs more visible, transparent, and easier to fulfil.”

What does this mean for the insurance industry?

This collaboration enables insurers and brokers to:

Simplify compliance with embedded, auditable processes.
Strengthen engagement between insurers, advisers, and clients.
Improve group-to-retail continuity for members leaving employer schemes.
Drive retention and growth through connected, data-driven experiences.

Together, AMS and LifeLink are creating a new bridge between the operational and engagement layers of insurance - one that makes compliance seamless, relationships stronger, and customer value enduring. We are bringing insurers, advisers, and customers closer through technology that is smart, compliant, and human.